THE BRIEF

When a company has a lot of offerings (products and services), and they work in a lot of different industries, how do you tell the story? Providing the right context for all the potential customers can be challenging. As a solution, we created a fully interactive 3D city on a large LED screen. Its highly cinematic vistas and environments begs interaction.

This project allowed users to walk up to the touchscreen to interact with the city to learn about the company’s products and services as they related to the industry verticals. This choose-your-own-adventure type engagement made it possible for guests to fully visualize the solutions in the environments they themselves work and experience challenges.

With custom analytics integrated into the experience, all user interactions are trackable for what selections they make, how long they engage with different areas and products/services, and the total number of visitors. This pairs perfectly with the custom built CMS that powers all the content in the 3D environments. Admins can adjust content in real time to encourage the highest value on the guest interactions, or customize it to the events.