THE BRIEF

In partnership with our friends at Fifth Atrium, we created an exciting pop-up event in downtown Dallas to promote the upcoming Taiwan Expo. The activation, located in the bustling AT&T Discovery District, featured a fun and engaging mini-game starring the Taiwan Excellence mascot, the FuBear.

Players were invited to step up and high-five the FuBear to begin the game. After a brief tutorial, they faced off against the mascot in a best-of-three challenge. In each round, players had to choose one of three poses, hoping to match the pose the FuBear chose after a countdown (similar mechanics to the traditional “Acchi Muite Hoi,” “Cham Cham Cham” or the “Don’t Look Where I’m Pointing” game).

The community in Dallas absolutely loved the game, with many people lining up to play and beat the FuBear. Those who won at least two out of three rounds were awarded exclusive Taiwan Excellence prizes.