AmpliFi and Houdini were instrumental to Gonzaga’s efforts in envisioning, designing and executing a unique virtual experience for all of Zag Nation to participate and celebrate in a Final Four run for GU men’s basketball team. During the pandemic, where the majority of fans were not able to gather and watch the Zags in person, the team stepped up to offer a customized and creative solution to meet our emerging needs and maximize the potential in front of us. They facilitated the project initiation and gathered key local experts, TalkFast Social and Riverside Agency to partner together to create the project timeline, expectations and manage the deliverables necessary to pull off an innovative and complex project in an incredible short period of time. The entire team exceeded our expectations beyond what we ever thought possible.Our main goal was to create a unique virtual moment for all of Zag Nation, bringing together alumni and friends in interesting, unique and memorable ways offering an assortment of experiences to choose from in order to meet a variety of interests. Engagement activities included a main program and pre-game rally, Buzzer Beater game on the main court of the virtual McCarthey Center, photo booth and Bulldogs for Beverages at virtual Jack and Dan’s, Nike Zag Fan Room and Kennel Club Zag Fan Room in the virtual Bulldog of the Hemmingson Center, Live DJ, and numerous videos throughout showcasing Gonzaga’s academic, athletic and extracurricular programs.The experience exceeded expectations in both social engagement and visitors experiencing the event. Key stats follow:

 
Dave Sonntag, Associate Vice President, Marketing and Communications
Dori Sonntag, Associate Vice President, Advancement