THE BRIEF

We partnered with our friends Redrock Entertainment and Black Cat Creative to create a pop-up shower activation in the middle of the historic Meatpacking District in Manhattan, NYC to celebrate the launch of Fenty Skin® Cherry Dub.

The pop-up shower installation was created for influencers and fans to be one of the first to trial Cherry Dub, capture some fun brand inspired content and walk away with a giveaway and discount code.

We were tagged in to bring an interactive flare to the experience via a hidden speakeasy-esque digital experience. Visitors would push a button on the product shelf wall and the digital product shelf in front of them would open revealing a steamy branded shower experience featuring realistic sound effect fully immersing participants in the activation.