Sonic Prime is a new show on Netflix. When an explosive battle with Dr. Eggman shatters the universe, Sonic races through parallel dimensions to reconnect with his friends and save the world. This one-of-a-kind digital experience was built for a one day event. Attendees stand in front of a monolith crystal, prompted to pose like Sonic, and then running and jumping through the Shatterverse. The attendees were then sent a sharable video from the experience.
The experience was very successful for the one day activation. 335 videos were taken in a 10 hour span of time. A new attendee every 1:45! The success of the experience has led Netflix to want to relaunch the event throughout the year.
Custom Software Packages Include:
- Socket connected participant capture and waiver
- Socket connected queue management site
- Human body segmentation nerual net
- Human pose detection for “dab” and “jump”
- Video encoder for experience capture, sharable splicing and optimizer
Monolith fabrication by ETC Set Shop.
This activation was created in partnership with our friends at Unit9 and Bond.
WHAT WE DID
• UI/UX Design
• 3D Design
• Video Capture & Delivery
• Custom Queueing System
• Custom Email Content Delivery
• Front-End Development
• Back-End Development
• Custom Experience Development
3D Design · Animation · Custom Development · Experiential Marketing · Featured · UI/UX
SONIC PRIME SIZZLE REEL