THE BRIEF

Sonic Prime is a new show on Netflix. When an explosive battle with Dr. Eggman shatters the universe, Sonic races through parallel dimensions to reconnect with his friends and save the world. This one-of-a-kind digital experience was built for a one day event. Attendees stand in front of a monolith crystal, prompted to pose like Sonic, and then running and jumping through the Shatterverse. The attendees were then sent a sharable video from the experience.

The experience was very successful for the one day activation. 335 videos were taken in a 10 hour span of time. A new attendee every 1:45! The success of the experience has led Netflix to want to relaunch the event throughout the year.

Custom Software Packages Include:

• Socket connected participant capture and waiver
• Socket connected queue management site
• Human body segmentation nerual net
• Human pose detection for “dab” and “jump”
• Video encoder for experience capture, sharable splicing and optimizer

Monolith fabrication by ETC Set Shop.
This activation was created in partnership with our friends at Unit9.