WINE BOTTLE AUGMENTED REALITY EXPERIENCE

AR DEVELOPMENT / UX DESIGN / UI DESIGN / VIDEO & AUDIO

THE BRIEF

Deutsch Family Wines & Spirits launched a sophisticated new wine collection called Force & Grace, and needed a way to tell the unique story around the label artist and the wine maker. Along with our agency partner CourtAvenue, Houdini created a web AR experience to bring the label to life and provide an immersive storytelling experience.

Force & Grace has six wines in the new launch, with a staggered release over Q3 and Q4 of 2023. The experience can be viewed with or without a bottle.

TRY THE EXPERIENCE
WHAT WE DID

• Augmented Reality Development
• UX/UI Design
• Video & Audio
• Creative Direction

Project Date

September 2023

Category

Animation · Experiential Marketing · Featured · UI/UX

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