WINE BOTTLE AUGMENTED REALITY EXPERIENCE
AR DEVELOPMENT / UX DESIGN / UI DESIGN / VIDEO & AUDIO
Deutch Family Wines (DFW) launched a sophisticated new wine collection called Force & Grace, and needed a way to tell the unique story around the label artist and the wine maker. Along with our agency partner Court Avenue, Houdini created a web AR experience to bring the label to life and provide an immersive storytelling experience.
Force & Grace has six wines in the new launch, with a staggered release over Q3 and Q4 of 2023. The experience can be viewed with or without a bottle: