THE BRIEF

GSK is launching their new medication AREXVY for RSV and needed an interactive way to educate HCP’s on the medication. Along with our agency partner Impact XM, Houdini created a VR game that combined a quiz game and a Beat Saber like experience to combat flying hands (that represent the RSV virus). The game gets more challenging as gameplay goes on and the fast pace is exhilarating. The experience launched at 3 overlapping/concurrent tradeshows with great success.