5 Tips to Maximize Your Digital Interactive Experience
In the world of experiential marketing, creating memorable digital interactions is key. Whether you’re setting up an immersive trade show booth or launching an interactive campaign, these five tips will help you enhance engagement and leave a lasting impression.

1. Pre-Stoke the Stoke
If you’re planning an exciting and magical experience in a physical space, start building anticipation early. Share teasers and sneak peeks to generate buzz. For instance, if your trade show booth features a supplemental engagement that’s sure to delight, let your audience know in advance.
By teasing the experience, you not only attract those already interested but also pique the curiosity of passersby who might not have considered engaging otherwise.

2. Information / Lead Capture (If Possible)
Capturing information and securing opt-ins are invaluable, making digital interactive experiences particularly effective. As guests interact, providing their details becomes seamless.
While some industries may hesitate, many find that collecting basic information like names and emails is well-received. You can implement a “pay to play” model, requiring contact information for participation, or a freemium approach where engagement is frictionless, and details are needed only for takeaways like swag or user-generated content (UGC). Like what we did with the Treefort Music Fest.
This stage is also ideal for introducing a photo waiver, especially if you’re offering takeaways (see the next point). Ensure your terms and conditions, along with a privacy policy, are in place and approved by your legal team or client.

3. What Is the Takeaway? Get More Views!
Experiential marketing’s power lies in its emotional impact. Witnessing people engage with your experience, smiling and expressing gratitude, is immensely rewarding. However, this impact shouldn’t be limited to those physically present.
Provide guests with content they can share—be it self-documented moments, materials you supply, or content captured by your team. Ideally, incorporate all three. At a minimum, ensure there’s at least one method for guests to take and share their experience.
While making meaningful impressions is crucial, quantifying them is equally important. Sharing these impactful moments through social media and other channels can amplify your reach, turning hundreds of in-person smiles into millions online.
Bonus: Consider offering a digital experience that guests can take with them to further educate or create additional touchpoints. For example, in the ResMed Sleep Lounge project, after completing a sleep persona quiz, guests could scan a QR code to learn more about their persona and access additional resources. A web-based AR Munchies game with a live leaderboard added a layer of friendly competition.

4. Analytics
Data collection is vital for measuring ROI and identifying areas for improvement. Whether your experience is simple or complex, local or web-based, tracking metrics like the number of guests, engagement levels, content interaction durations, and areas with low engagement provides valuable insights.
Analyzing this data helps refine future experiences, ensuring they are more effective and engaging. A great example of this is the talent acquisition kiosk we built for Riot Games.

5. The Afterburn
Your event was a success—congratulations! But don’t stop there. Post-event content can rekindle interest and extend the experience’s lifespan. Share behind-the-scenes footage, recap videos, sizzle reels, interviews, or reimagined versions of the experience. Consider email campaigns to keep the momentum going.
The possibilities are vast and limited only by your imagination and planning. Keep the success of your engagement alive, ensuring it has a lasting impact rather than fading quickly.
Final Thoughts
Maximizing your digital interactive experience involves more than just the event itself. By building anticipation, capturing valuable information, providing shareable takeaways, analyzing engagement data, and maintaining post-event momentum, you can create a powerful and enduring impact.
Remember, the goal is not only to create memorable moments but also to extend their reach and longevity. With thoughtful planning and execution, your digital interactive experiences can continue to resonate long after the event concludes.