This is a line I learned from one of my previous employers, and it has stuck with me ever since. You’ve probably heard variations on the theme:

• GETMO – Good enough to move on.
• Make it EXIST first. Make it GOOD later.
• Progress over perfection.
• Perfect is the enemy of good. – Voltaire
• Finished is better than flawless.

In a world overflowing with options, it’s easy to fall into analysis paralysis—and when you mix in anxiety, self-doubt, judgement, and perfectionism, you’ve got the perfect recipe for delay. Sometimes, you never even start.

When building products for clients (or launching anything), we regularly reinforce this mindset. Rarely do we have clients who want to move faster than us, and even more rarely is that a bad thing. Even in our internal reviews, we focus on getting aligned with strategy and requirements as quickly as possible. Without feedback and input, all you’re doing is guessing and pushing pixels around.

As entrepreneurs, we’ve had some incredible ideas over the years—fun products, a Houdini swag shop, productizing our solutions—but we took too long. We didn’t follow our own advice. It isn’t to say that the ideas won’t ever come to life, but the likelihood becomes lower and lower over time. I honestly can’t wait to bring some of them to life!

So, what’s the lesson? What is the strategy to Get it Done?

I once heard a business leader say that every new idea should be tackled as soon as possible—if it’s estimated to take two weeks, how could you do it in one? If it’s a week, how could you do it in a day? Even getting a basic prototype up can prove its worth.

I love this approach, and I have been working on adopting it in my own life. It forces you to strip things down to what actually matters and bring ideas to life faster. Because at the end of the day, progress beats perfection—every time. Even if it means being uncomfortable.

Let us know what your strategies to starting and completing ideas/projects/products are. How have you employed similar approaches?