Houdini Grimoire

🎩 Why Persona Quizzes Work Like Magic (What They’re Really Doing in Your Marketing Funnel)

At Houdini, we build immersive digital experiences — from web campaigns to AR and AI activations. Persona quizzes are one of our secret weapons. They spark self-discovery, deliver instant feedback, and create personalized, shareable moments that pull users into deeper engagement. In this post, we break down why they work and how we use them to turn passive audiences into active participants.

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