Houdini Grimoire
“Immersive” Is Bigger Than AR and VR
At Houdini, we build experiences that don’t just sit on a screen — they pull you in. They spark curiosity, invite interaction, inspire conversation and sharing, and leave a mark. […]
Build Once, Engage Twice: How Web-Based Interactives Extend Your Event ROI
Let’s face it – a lot of digital event activations disappear the moment the booth comes down. You spent months designing an experience, launched it on the show floor, maybe […]
🎩 Why Persona Quizzes Work Like Magic (What They’re Really Doing in Your Marketing Funnel)
At Houdini, we build immersive digital experiences — from web campaigns to AR and AI activations. Persona quizzes are one of our secret weapons. They spark self-discovery, deliver instant feedback, and create personalized, shareable moments that pull users into deeper engagement. In this post, we break down why they work and how we use them to turn passive audiences into active participants.
5 Tips to Maximize Your Digital Interactive Experience
In the world of experiential marketing, creating memorable digital interactions is key. Whether you’re setting up an immersive trade show booth or launching an interactive campaign, these five tips will […]
Houdini’s MagicMarkup
Tired of miscommunication slowing your projects? MagicMarkup empowers you to annotate websites directly—capturing context, screenshots, and technical details—so your team can easily share clear, in-context feedback and streamline digital collaboration.
Done is Better Than Perfect
This is a line I learned from one of my previous employers, and it has stuck with me ever since. You’ve probably heard variations on the theme: In a world […]
Boosting your team’s efficiency starts with putting it in its home
Managing a “what” across multiple departments, disciplines, etc., can be a challenge. Enter multi-homing, a pretty simple but dope feature that ensures a single task stays updated across multiple projects […]
From Hype to Hard Work: What It Really Takes to Build Something Great
Starting is easy—sticking with it is hard. Excitement fades when challenges arise, but success comes from persistence. Greg Johnson of AquiPor talks about setbacks and refusing to quit. A strong purpose keeps you going when motivation fades. Don’t just be a hero in the beginning—commit, push through, and build something that lasts.
How Asana’s Video Messaging Opens the Door to Better Communication
Ever tried assembling a piece of furniture without the instructions? You start with confidence, thinking, “How hard can it be?” But soon, you’re staring at a pile of screws and […]