AREXVY – VR EXPERIENCE
VR DEVELOPMEN / 3D DESIGN / ANIMATION / UI DESIGN / GAMEPLAY METRICS
THE BRIEF
GSK is launching their new medication AREXVY for RSV and needed an interactive way to educate HCP’s on the medication. Along with our agency partner Impact XM, Houdini created a VR game that combined a quiz game and a Beat Saber like experience to combat flying hands (that represent the RSV virus). The game gets more challenging as gameplay goes on and the fast pace is exhilarating. The experience launched at 3 overlapping/concurrent tradeshows with great success.
WHAT WE DID
• Virtual Reality Development
• UX/UI Design
• 3D Design & Animation
• Gameplay Metrics
Project Date
October 2023
Category
3D Design · Animation · Custom Development · Experiential Marketing